About The Empire Building Boss Babe
Empowered Women Building Empires, Balancing Life, and Living Their Best Lives
Welcome, Boss Babe! I’m Alison Keys, founder of The Empire Building Boss Babe—a space for ambitious women and mums who are ready to step into their power, create financial freedom, and build purpose-driven online empires without burning out.
As a mum of two preteen boys, a passionate coach, and a multi-passionate entrepreneur based in Western Australia, I know what it’s like to juggle everything—family, business, self-care, and that deep desire to live a life of meaning and legacy.
Here, we do things differently. This isn’t about hustle culture or fitting into someone else’s version of success. This is about rewriting the rules.
Your rules. Your way. Your empire.
The Mission
The Empire Building Boss Babe exists to empower women—especially mums—to rise as the CEOs of their lives, confidently growing businesses that align with their values while embracing balance, wellness, and happiness along the way.
We’re here to help you:
💡 Build a business that lights you up
🧘♀️ Prioritize self-care and holistic wellness
👩👧👦 Balance family, freedom, and purpose
💻 Leverage smart digital tools and strategies
📈 Create recurring income and long-term impact
My Story
I started this journey like so many of you: craving more. More freedom, more income, more purpose—but not at the cost of my family, health, or joy.
After working in network marketing, I realised my deeper calling was to create a space where women could grow sustainable, soul-aligned businesses—with strategies that felt good and systems that actually worked.
With a heart-centred, holistic coaching style, I now help women like you find clarity, simplify their systems, and turn their passion into profit.
And the best part?
You don’t have to choose between motherhood and ambition, family and freedom, or hustle and happiness.
You can have it all—with intention.
What We Offer
✨ Digital Products
Downloadable planners, journals, and toolkits designed to simplify your systems and amplify your success.
✨ Coaching & Courses
Step-by-step guidance, mindset breakthroughs, and strategic mentorship tailored to where you are and where you’re going.
✨ Community & Content
A growing space for real connection, honest conversations, and daily inspiration through social media, blog content, and email.
✨ Support for Mums in Business
From time management hacks to family-first routines, everything I create is made with busy mums in mind.
Fun Facts About Me
👩👦 Mum life: I have two energetic boys who keep me on my toes and remind me daily of why I do this work.
🐾 Cat lover: Our fur babies are a big part of the family chaos and cuddles.
📚 Book nerd: From personal development to fiction, I’m always reading something empowering.
🎶 Music is life: Whether it’s 90s throwbacks or chill lo-fi beats, there’s always a soundtrack playing in my home office.
🧠 Manifestation meets action: I blend strategy with soul, mindset work with productivity, and vision with legacy.
Join the Movement
If you’re ready to break free from overwhelm, stop doing all the things, and start building a business that feels like you—you’re in the right place.
🌟 Ready to begin?
Grab your free Mini CEO Daily Planner and take your first empowered step today.
Or check out the Start Here page for a guided path based on your goals.
Together, let’s build your empire—one aligned, empowered step at a time.
With love and belief in your brilliance,
Alison
The Empire Building Boss Babe
Empowerment Coach | Business Mentor | Mum on a Mission